Maybelline Color Tattoo is a creme based shadow that supposedly says on for 16hr + . I have heard many good reviews on this product and I was convinced to buy it. I had gotten it in the color "Too Cool" which is a metallic white, great for highlighting the inner tear duct and the brow bone. The Constancy of this product is a thick creamy, but it goes on smoothly. The only thing I don`t like about this product is it dose not  glide on evenly. I applied it to my tear duct and it was so hard to blend to look even. So I feel if they made this product more pigmented and a little less creamy this would be a great product. As far as the 16hr hold, I applied it like at 3:00pm and when I went to take it off at 9:00pm it was still in tacked as if I just put it on. It was also easy to take off with makeup remover or citrus or olive oil.